AI-powered Facial recognitation tool.

FacEAI-PRO

COMPANY

CairoVision

ROLE

UX Designer

EXPERTISE

Figma || Miro

YEAR

2018

ContentIn 2018, the need for advanced investigative tools in law enforcement had grown significantly. Traditional methods of identifying suspects were time-consuming and inefficient, creating an urgent demand for technological solutions that could enhance the speed and accuracy of criminal investigations.
I was part of a groundbreaking project to design FacEAI-PRO, a high-performance, scalable facial recognition and analytics tool. This project aimed to transform the way law enforcement agencies analyze and act on data, enabling them to address critical challenges with greater efficiency.
To comply with confidentiality agreements, I have omitted and obfuscated any sensitive or proprietary information in this case study. All information presented here is based on my personal contributions and does not necessarily reflect the views of the organizations involved.

Introduction

In 2018, the demand for advanced investigative tools in law enforcement surged, driven by the inefficiencies of traditional suspect identification methods. This case study explores the development of FacEAI-PRO, a cutting-edge facial recognition and analytics tool designed to enhance the speed and accuracy of criminal investigations.

Project overview

Outcome

My role

As a UX Designer on the Entomo project, I played a pivotal role in enhancing user experiences and ensuring seamless interaction with the platform. I conducted in-depth user research and heuristic evaluations to uncover key pain points and usability issues. Using insights from user journey mapping, I designed intuitive wireframes and prototypes that addressed specific challenges, focusing on simplicity and efficiency. Collaborating closely with stakeholders and development teams, I ensured the alignment of business goals with user needs. Additionally, I facilitated usability testing sessions and iterated designs based on user feedback to drive continuous improvement.

User Research

Prototyping & Testing

Collaboration

Testing & Iteration:

Research

To enhance Entomo's performance management platform, I conducted comprehensive user research focusing on understanding user behaviors, needs, and pain points. The research methodology included:

User Surveys:

Distributed structured questionnaires to a diverse user base to collect quantitative data on user satisfaction, feature utilization, and areas requiring improvement.

Distributed structured questionnaires to a diverse user base to collect quantitative data on user satisfaction, feature utilization, and areas requiring improvement.

Stakeholder Interviews:

Engaged with key stakeholders, including HR managers, team leaders, and employees, to gather insights into organizational goals and user expectations.

Engaged with key stakeholders, including HR managers, team leaders, and employees, to gather insights into organizational goals and user expectations.

Contextual Inquiries:

Observed users interacting with the platform in their work environment to identify usability issues and understand the context of use.

Observed users interacting with the platform in their work environment to identify usability issues and understand the context of use.

Persona Development:

Created detailed user personas representing various user types to guide design decisions and ensure alignment with user needs.

Created detailed user personas representing various user types to guide design decisions and ensure alignment with user needs.

Task Analysis:

Analyzed key tasks performed on the platform to identify bottlenecks and opportunities for streamlining workflows.

Analyzed key tasks performed on the platform to identify bottlenecks and opportunities for streamlining workflows.

Usability Testing:

Conducted usability tests with both existing and new users to evaluate the platform's ease of use, efficiency, and overall user satisfaction.

Conducted usability tests with both existing and new users to evaluate the platform's ease of use, efficiency, and overall user satisfaction.

User Research

At the outset of the project, we faced a major challenge: a lack of clear direction or defined goals for creating a facial recognition experience tailored for criminal investigations. The startup was in its early stages, and while the potential of facial recognition technology was evident, there was no pre-existing framework or insights to guide our efforts.

To tackle this uncertainty, I collaborated closely with our researcher, Aditya, to uncover how similar tools were being used in real-world scenarios. Our aim was to understand the landscape, identify pain points, and uncover opportunities to shape a user-centered solution.

User Research

At the outset of the project, we faced a major challenge: a lack of clear direction or defined goals for creating a facial recognition experience tailored for criminal investigations. The startup was in its early stages, and while the potential of facial recognition technology was evident, there was no pre-existing framework or insights to guide our efforts.

To tackle this uncertainty, I collaborated closely with our researcher, Aditya, to uncover how similar tools were being used in real-world scenarios. Our aim was to understand the landscape, identify pain points, and uncover opportunities to shape a user-centered solution.

How we got there

Adaptation: A Flexible Architecture

One of the core principles I focused on during the FacEAI-PRO design process was creating a flexible and adaptable architecture that could be scaled and customized for a variety of law enforcement environments. Recognizing that each department might have different technological infrastructures, I designed a flow that prioritized adaptability and scalability to ensure that the tool could be deployed seamlessly across diverse environments.

Location Confidence Score:

A central concept in the design was the location confidence score, which would help determine the accuracy of the facial recognition system in various conditions. This score would adapt to different environmental factors, such as the quality of the camera, lighting conditions, and the distance between the suspect and the camera. Here's how the flow was structured:

Data Collection:

The system collected facial data from multiple sources, including surveillance cameras, public databases, and even live feeds from officers in the field.

Each image or video input was evaluated based on several variables, such as resolution, angle, and environmental lighting.

Confidence Scoring:

The location confidence score was calculated by the system to assess the reliability of each face match based on the environmental conditions and the quality of the input data.

Dynamic Adjustments:

The architecture was built to be flexible, allowing the system to adjust its processing based on the score. For example, if the confidence score was low due to poor lighting or a low-resolution image, the system would prioritize more intensive algorithms or suggest manual verification by officers.

Real-Time Decision Making:

  • The flow was designed to ensure real-time processing. Officers could receive immediate feedback on the accuracy of a match, along with suggestions for further action, such as requesting additional footage or verifying the result through secondary sources.

  • This ensured that the system was always operating at maximum efficiency, providing real-time support without slowing down investigations.

Adaptability:

The flexible architecture of the system meant that as new data sources or surveillance technologies were adopted by law enforcement agencies, the system could easily integrate with these new inputs, adapting to different levels of data quality and infrastructure.

Design System

The Impact: Positive Results and Much More to Do

The FacEAI-PRO project had a significant impact on how law enforcement agencies could leverage facial recognition technology to improve their investigative workflows. From the outset, the goal was not just to create a powerful tool, but to ensure that it was usable, ethical, and adaptable for real-world applications.

The Impact: Positive Results and Much More to Do

The FacEAI-PRO project had a significant impact on how law enforcement agencies could leverage facial recognition technology to improve their investigative workflows. From the outset, the goal was not just to create a powerful tool, but to ensure that it was usable, ethical, and adaptable for real-world applications.

Positive Results:

Improved Efficiency: Reduced suspect identification time by over 50%, enabling officers to focus on actionable insights.

Improved Efficiency: Reduced suspect identification time by over 50%, enabling officers to focus on actionable insights.

Enhanced Accuracy: Achieved a 95% accuracy rate with advanced algorithms and contextual confidence scoring, exceeding expectations.

Enhanced Accuracy: Achieved a 95% accuracy rate with advanced algorithms and contextual confidence scoring, exceeding expectations.

Scalability: Flexible architecture ensured seamless deployment across diverse environments, from urban precincts to rural areas.

Scalability: Flexible architecture ensured seamless deployment across diverse environments, from urban precincts to rural areas.

Ethical Design: Integrated privacy-conscious workflows and GDPR-compliant features, enhancing public trust and minimizing legal risks.

Ethical Design: Integrated privacy-conscious workflows and GDPR-compliant features, enhancing public trust and minimizing legal risks.

User Satisfaction: Intuitive interface and real-time feedback received positive feedback, driving widespread adoption among officers.

User Satisfaction: Intuitive interface and real-time feedback received positive feedback, driving widespread adoption among officers.

Much More to Do:

While the project saw positive results, there is still significant work to be done. The impact so far has been promising, but continuous improvement is essential to keep up with evolving needs and challenges in law enforcement

Much More to Do:

While the project saw positive results, there is still significant work to be done. The impact so far has been promising, but continuous improvement is essential to keep up with evolving needs and challenges in law enforcement

Refining Algorithm Accuracy:

  • Although the initial accuracy rates were high, there is always room for improvement. Future updates will focus on refining the facial recognition algorithms to ensure they perform well under even more challenging conditions, such as detecting faces at extreme angles or in crowded spaces.

Refining Algorithm Accuracy:

  • Although the initial accuracy rates were high, there is always room for improvement. Future updates will focus on refining the facial recognition algorithms to ensure they perform well under even more challenging conditions, such as detecting faces at extreme angles or in crowded spaces.

Broader Adoption:

  • Expanding the FacEAI-PRO system to more law enforcement agencies is a priority. As more departments adopt the technology, we will need to ensure the system is adaptable to various data sources, camera setups, and environments. This requires continuous updates to ensure seamless integration.

Broader Adoption:

  • Expanding the FacEAI-PRO system to more law enforcement agencies is a priority. As more departments adopt the technology, we will need to ensure the system is adaptable to various data sources, camera setups, and environments. This requires continuous updates to ensure seamless integration.

Ongoing Privacy Concerns:

  • As facial recognition technology continues to evolve, so do privacy concerns. Ensuring that the system evolves to meet new legal regulations and safeguards against potential misuse will be an ongoing priority. Continuous collaboration with legal experts and ethics committees will be key to maintaining public trust.

Ongoing Privacy Concerns:

  • As facial recognition technology continues to evolve, so do privacy concerns. Ensuring that the system evolves to meet new legal regulations and safeguards against potential misuse will be an ongoing priority. Continuous collaboration with legal experts and ethics committees will be key to maintaining public trust.

Continuous User Feedback:

  • The next steps will involve gathering ongoing user feedback from officers in the field to identify pain points and areas for improvement. This will help refine the user interface and user experience to make the system even more intuitive and efficient.

Continuous User Feedback:

  • The next steps will involve gathering ongoing user feedback from officers in the field to identify pain points and areas for improvement. This will help refine the user interface and user experience to make the system even more intuitive and efficient.

Conclusion

Conclusion

The impact of FacEAI-PRO has been significant in improving law enforcement operations, providing them with a scalable, accurate, and ethical tool for criminal investigations. While the project has seen positive results, the journey is far from over. With continuous development and adaptation, FacEAI-PRO is poised to further revolutionize how law enforcement agencies use technology to solve crimes, while also navigating the complexities of privacy, ethics, and user satisfaction.

The impact of FacEAI-PRO has been significant in improving law enforcement operations, providing them with a scalable, accurate, and ethical tool for criminal investigations. While the project has seen positive results, the journey is far from over. With continuous development and adaptation, FacEAI-PRO is poised to further revolutionize how law enforcement agencies use technology to solve crimes, while also navigating the complexities of privacy, ethics, and user satisfaction.

  • 6+ /

    years of experience

  • HCI

    UX Researcher

  • 4 /

    satisfied organisation

  • More than 6

    projects finished

  • Design System

    UX/UI

Let's create
something
extraordinary
together.

Let’s make an impact

Shivyank gupta

UX-UI Designer

Contact me

shivyankuxui@gmail.com

Hit me up if you’re looking for a fast, reliable UX-UI Designer who can bring your vision to life

SHIVYANK || UXUI

Copyright ©

Shivyank UX-UI Design and Development, 2024

  • 6+ /

    years of experience

  • HCI

    UX Researcher

  • 4 /

    satisfied organisation

  • More than 6

    projects finished

  • Design System

    UX/UI

SHIVYANK || UXUI

Copyright ©

Shivyank UX-UI Design and Development, 2024

Let's create
something
extraordinary
together.

Let’s make an impact

Hit me up if you’re looking for a fast, reliable web-designer who can bring your vision to life

Shivyank gupta

UX-UI Designer
  • 6+ /

    years of experience

  • HCI

    UX Researcher

  • 4 /

    satisfied organisation

  • More than 6

    projects finished

  • Design System

    UX/UI

Let’s make an impact

Let's create
something
extraordinary
together.

Hit me up if you’re looking for a fast, reliable web-designer who can bring your vision to life

Shivyank gupta

UX-UI Designer

Webstack

Copyright ©

Shivyank UX-UI Design and Development, 2024