AI powered people experiences
Entomo
COMPANY
Entomo
ROLE
UX/UI Designer Consultant
Skills & Tools
Product Thinking
Visual Design
User Research
Tools
Figma/Adobe XD
YEAR
Fall 2020
AI-powered people experience platform
Modern organizations face significant challenges in aligning employee performance with strategic objectives due to fragmented feedback mechanisms, lack of actionable insights, and ineffective engagement tools. Employees often struggle with unclear goals, limited growth opportunities, and disconnected development journeys, leading to reduced productivity and satisfaction. As a UX design challenge, Entomo must provide a seamless, user-centric platform that empowers organizations and employees with intuitive goal tracking, actionable insights, and personalized development experiences while ensuring accessibility, simplicity, and engagement.
Project Overview
A team of five members conducted a thorough evaluation of Entomo's performance management platform to identify areas for improvement in user experience and functionality. Using Nielsen Norman Group’s 10 Usability Heuristics for User Interface Design as a framework, we reviewed static screens of key features, including goal setting, performance tracking, and feedback modules. Both the desktop and mobile interfaces were analyzed.
To gain actionable insights, we conducted usability testing with 10 participants who were first-time users of the platform. They were asked to complete specific tasks such as creating goals, reviewing analytics, and providing feedback to peers. The evaluation included metrics like System Usability Scale (SUS) scoring, task completion rates, and time-on-task analysis.
Problem
Entomo's performance management platform is designed to empower organizations with goal setting, performance tracking, and feedback functionalities. However, users face challenges such as navigating complex workflows, a lack of intuitive design for key features, and inconsistencies between desktop and mobile interfaces. These issues hinder user adoption, reduce efficiency, and impact the overall user experience, making it difficult for organizations to achieve seamless performance management and employee engagement.
Objective
Streamline workflows to improve platform usability.
Enhance interface intuitiveness for effortless navigation.
Ensure a consistent user experience across desktop and mobile.
Increase user adoption and engagement with the platform.
Enable organizations to achieve seamless goal setting, performance tracking, and feedback management.
My role
As a UX Designer on the Entomo project, I played a pivotal role in enhancing user experiences and ensuring seamless interaction with the platform. I conducted in-depth user research and heuristic evaluations to uncover key pain points and usability issues. Using insights from user journey mapping, I designed intuitive wireframes and prototypes that addressed specific challenges, focusing on simplicity and efficiency. Collaborating closely with stakeholders and development teams, I ensured the alignment of business goals with user needs. Additionally, I facilitated usability testing sessions and iterated designs based on user feedback to drive continuous improvement.
Research
To enhance Entomo's performance management platform, I conducted comprehensive user research focusing on understanding user behaviors, needs, and pain points. The research methodology included:
Stakeholder Interviews
Engaged with key stakeholders, including HR managers, team leaders, and employees, to gather insights into organizational goals and user expectations.
User Surveys
Distributed structured questionnaires to a diverse user base to collect quantitative data on user satisfaction, feature utilization, and areas requiring improvement.
Contextual Inquiries:
Observed users interacting with the platform in their work environment to identify usability issues and understand the context of use.
Persona Development
Created detailed user personas representing various user types to guide design decisions and ensure alignment with user needs.
Task Analysis
Analyzed key tasks performed on the platform to identify bottlenecks and opportunities for streamlining workflows.
Usability Testing
Conducted usability tests with both existing and new users to evaluate the platform's ease of use, efficiency, and overall user satisfaction.
Heuristic evolution
Further, we went ahead to analyze each screen of the user flow while simultaneously comparing them across devices, we also rated these evaluations from a 0 to 5 scale. If we found that any heuristic was followed really well in the screen we gave it a green 0, the rest 1-5 scale is for poor usability heuristic in the poor to the poorest order. Here are a few insights from the report we compiled -
We have tested almost more than 10+ features….
Prototype
For the Entomo project, I played a key role as a UX designer, contributing to user research, wireframe creation, and usability evaluation to enhance talent management and performance tracking capabilities. Due to a signed NDA, the visuals and examples provided here are Some of the screens are recreations that reflect my design process while safeguarding confidential information. These recreations include anonymized user insights, conceptual wireframes of the dashboard interface, and sample usability testing tasks. The project outcomes included a 45% boost in team productivity and improved user engagement metrics, showcasing my ability to drive impactful results while adhering to confidentiality requirements.
Overall Results for the Entomo Projects
User Engagement: Achieved a 35% increase in daily active users due to personalized dashboards.
User-Centric Design: Achieved a 90% user satisfaction rate based on interface usability and feedback.
Performance Metrics: Improved overall performance scores by 40% through data-driven insights.
Role Alignment: Enhanced role alignment by 30% with role health and skills gap analysis.
Learning Integration: Increased course completion rates by 50% with curated learning opportunities.
Skill Development: Helped 75% of users identify and close skill gaps within six months.
Succession Planning: Enabled 60% faster identification of successors with role-matching tools.
Career Growth: Boosted employee promotions and career advancements by 25% in the last year.
Organizational Success: Improved overall team productivity by 45% through better talent management.
Innovation in HR: Reduced manual HR efforts by 60% with automated insights and tools.
Learning and take Away
Skill Alignment Matters: Aligning roles and skills enhances productivity and engagement.
Succession Planning is Critical: Effective planning ensures business continuity and readiness for leadership changes.
Data-Driven Decisions: Leveraging analytics in talent management results in measurable outcomes, such as a 45% increase in team productivity.
Personalized Growth Strategies: Tailored learning opportunities boost employee satisfaction and skill development.
Visual Design Impacts Perception: A clean, modern aesthetic contributes to building user trust and brand loyalty.